top of page

A SOLUTION

Who knew that the air we breathe is the best product trees have ever produced? Trees have rarely been valued alive throughout history, except by some indigenous people. Instead, trees are mostly seen as a natural resource owned by humans. So how do we give them value alive? By selling the air they produce, which is a vital product. While some argue that nature shouldn't be commodified, not valuing trees alive means they only have value when they're dead.


To give nature the value it deserves, we must take steps like climate compensating for our individual and corporate footprints. It's one step towards recognizing nature's true value and we have a long journey ahead of us.


bottom of page