Yes, that's right. I have learned that generosity always pays better off than greed. So when you buy my images, I will give 50% to a good cause. I know by heart, that if you and I help kids, forests, wildlife, oceans, humanity or the climate... they will come back and help us manifold. We have everything to win, and nothing to loose. My longterm goal is to be able to do the same with everything I do and sell – give away 50% of my time and money.