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PROJECTS

"I look back on 30 hilarious years, and love the one happening right now."

Hilarious indeed.

Jenny in the pink above, was one of the founders of the street dance group Bounce. In an image we created at my studio YAYA Creative in 2006. Bounce owned street dancing in Sweden before it was even a phenomena elsewhere. The next guy is Bile Balondo, photographed in 2020. He is a chief from the Mankaba Tribe in the deep forests of Congo DRC. They own skills on how to survive in a forest you and I have never heard of. Street-smart Jenny and forest-wise Bile Balondo live on the same planet and share the same air. They trusted me to portray their work and life. We worked hard, laughed and shared happy moments together. Looking back I feel blessed. Looking forward I feel excited.

Projects in motion:

Everland in New York, and their client REDD+, invited me to capture
life in the world's largest rain forests. And to stay with the indigenous people
that have lived there since the beginning of our times.
REDD+ is a carbon capture program endorsed by United Nations, based on the
simple fact that trees are far more valuable standing up than burned or cut down.
It has been and is an overwhelming adventure.

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Everland, REDD+

Happy Hearts Foundation / World

ABC Charity is the world's largest human alphabet, and possibly the
largest art project ever created.

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ABC Charity / Planet Earth

My goal – give away 50%.

If you want to decorate walls with photo art, we have a potential win-win coming up. My personal Diamond Cutter principle is that I give away 50% of every image sold to a charitable cause or causes. See more here. I have learned by now, and by heart, that if we help kids, forests, wildlife, oceans, humanity or the climate... they will come back and help us manifold. If I am right, you and I simply have everything to win, and nothing to lose. My long-term goal is to be able to do the same with everything I do – time and money.

Working ten years for free with my project ABC Charity has given me more than money can buy. I learned that generosity will always win in the long run. I made that the base in my 300-year world happiness strategy. Yes, you just read what I wrote – a three-hundred-year strategy, based on happiness and kindness. MORE